With rise in marketing and advertising techniques, not only the daily use product manufacturers, even the film producers are using these techniques to promote their brand.
The latest to jump into the band wagon is the Superman sensation, “Man of Steel” which hit the theatres last Friday. Though the critics are not all praise about the latest Superman flick, with a new face, Henry Cavill playing the lead, the producers haven’t kept any table unturned to promote the film, especially when it can cater the children. From merchandised t-shirts to toys and coffee mugs, everything has been styled in ‘superman’ fashion. The film is being accompanied by ‘superman’ inspired products like t-shirts, baseball caps, action figures, costume sets and so on.
Among these, t-shirt is the most widely reached platform to advertise one’s products. With a large canvas like space (both in front and back), worn by everyone from children to adults, both men and women, the t-shirts come handy and give the producers an ample excuse to market their product, that is, their film.
Though the trend it not latest, it had started way back with the development in advertising skills. But off late, there are several films which have actually lured the audiences with these customised t-shirts, like the ‘Twilight Saga’, ‘Star Trek’, ‘Iron Man’ and so on.
Not only the films but television series like ‘American Idol’ have also used theses merchandised t-shirts for their campaign.
One such store, where you could find such customised t-shirts is ‘CafePress’. You can visit them on http://www.cafepress.com. It was found in 1999 and today it is one of the leaders in on-demand merchandising sites. The price starts from $25.99.
Not only the film-based custom t-shirts, but you can personalise your t-shirts and other unique gifts from your own collection. There is a unique tool on the site, which allows you to choose design, messages or logos and even allows you to create a design of your own from scratch. These are printed as per the orders and shipped within 24 hours.
You can even sell your own merchandise designs on the site. So you could start a business of your own actually.
Another such site is http://www.thetshirtbin.com, which specialises in merchandised superhero t-shirts, especially from Marvel Comics, Dark Horse and DC Comics. They have a great collection of superhero t-shirts including Superman, Batman, The Green Lantern, Wonder Woman, The Incredible Hulk, Spiderman, Batman, Iron Man, the Punisher, Hell Boy and so on.
There are about 40 designs only for Batman and Superman t-shirts. They have off late also started films and tv-series themes t-shirts including horror, 80s, classic, comedy and action movies.
There are in fact few stores dedicated to a particular film franchise like, http://pinterest.com/DesignerFranny/twilight-saga-t-shirts-and-gifts/ is the official website of the film franchise: Twilight, New Moon, Eclipse and Breaking Dawn 1 and 2.