Loading ...I was just e-flicking through one of my favourite e-newsletters of all time, the one released by Springwise every week, when one the articles reached out and e-slapped me in the side of the face to rudely remind of one of my past unhealthy addictions.
< -- The root of all addictive evils, beware!
Nup, not the custards tarts from the bakery down the road, I'm talking about OMG Clothing. OMG is another mega-cool concept by the 2 Jakes who created Threadless. These guys seem to have the Midas touch in the t-shirt world, with this web site encouraging more return visits than the washrooms in an Indian restaurant.
At risk of sounding like a baby with a bad case of reflux, I might just regurgitate the words straight from the Springwise article, cos they sum it up pretty darn nicely. So broadcasting live from the scene, it’s over to you Springwise ….
Brought to t-shirt aficionados by the makers of Threadless, the website that lets its members choose which customer-designed t-shirts should be printed, OMG Clothing turns the model upside down. Instead of submitting ready-to-go illustrations, members submit slogans such as ‘Squirrels Are Nature’s Ninjas’. The website’s other members then rate the slogans (either ‘OMG…. that’s stupid’ or ‘I’d wear this’), and the winning slogans are translated into t-shirt designs by OMG’s pick of graphic artists. So far, over 105,440 slogans have been submitted.
Of course, the customer-made, customer-voted model works best for commodity-like products that can be easily manufactured in new runs at little extra cost. So, get creative ….. Whatever you do, embrace the fact that your most valued customer is also willing to be your Chief Creative Officer. And don’t forget to reward them accordingly! OMG slogan winners receive USD 100 cash and a USD 100 gift certificate for coming up with the idea.
Righteo. Like your third custard tart in a row, this description might be a little hard to digest at first. If you didn’t understand the description above I can recommend one of two options. You can either:
1) Go and visit OMG Clothing and tinker with it - you’ll pick it up soon enough, or;
2) Go find a good bakery and drown your sorrows in custardy goodness (but be wary of the 2-day old custard tart hidden in the back of the cabinet - it will be immediately evident due to the dull dry ring which forms at the junction of the custard and the tart shell, varying from 1-5mm depending on the severity).
And that concludes today’s lesson kiddies. Time for lunch!
