T-shirts For a Cause

Leading footwear and apparel brand, Woodland has launched a series of t-shirts to fund the Wash (Water, sanitation and hygiene) programme of United Nations International Children and Emergency Fund (UNICEF) in India. The special edition of the range would be available at various Woodland stores across the country for the month of June only.

The buyers would donate Rs 10 or more to UNICEF at the time of billing. The campaign which started in August 2012 will run until July 2013.

Leading fashion designer, Malini Ramani, has designed the limited edition signature T-shirts for UNICEF for the spring/summer 2013 season. A percentage from the sale of this exclusive line of T-shirts will be donated to the Safe Drinking Water programme of UNICEF.

Inadequate access to safe water and sanitation services, coupled with poor hygiene practices, kills and sickens thousands of children every day, and leads to impoverishment and diminished opportunities for thousands more. Poor sanitation, water and hygiene have many other serious repercussions. Children – and particularly girls – are denied their right to education because of lack of proper sanitation facilities in their schools. Women are forced to spend large parts of their day fetching water from far fledged areas, especially in dry arid rural areas. Poor farmers and wage earners are less productive due to illness, health systems are overwhelmed and national economies suffer. Without WASH (water, sanitation and hygiene), sustainable development is impossible.

UNICEF works in more than 90 countries around the world to improve water supplies and sanitation facilities in schools and communities, and to promote safe hygiene practices.

Hence the apparel and footwear company has decided to join the cause by dedicating a range of t-shirts for the benefit of the thousands of poor children. “With the launch of these t-shirts, we are doing our bit towards this section of the society that is deprived of the basic necessity of life,” said Harikant Singh, managing director, Woodland.


So if you want to do your bit for our underprivileged countrymen, you can do so by going for the range which is on limited offer. We spend so much on the designer t-shirts and other apparels but these simple looking t-shirts with a catchy punch line like ‘THIS T-SHIRT MAKES A DIFFERENCE’, can really make at least some difference to these people’s life , if we buy them.


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