Imagine if a tshirt was connected to the internet. It would change colour based on the season, and the slogan on the front would automatically update based on current events in the world (for example, who you are barracking for in the Olympics). Heck, it could even show a happy face to reflect your Facebook post early today about how ridiculously good your week has been.
Such a tshirt would definitely the most talked about tshirt in your closet, there’s no doubt about that, but in reality, can such a tshirt really exist?
An interactive apparel company that makes items which respond to digital signals (called CuteCircuit) is looking to enter the mass market with TshirtOS – a garment which is connected to the web & programmed through your smartphone.
It features an LED display, camera, microphone, speaker and accelerometer. Whilst it’s still a prototype, it can already be programmed to send tweets, play videos and take pictures. Wow.
Sounds a lot like the concept behind Google’s Project Glass, don’t you think? The world is gong to be a very different place in 5 years time as this technology develops and becomes more mainstream. As programmers, designers and marketers look to make more use of these natural and everyday digital interfaces, we are already envisioning a future of ‘sponsored’ tshirt wearers at gigs, cafes and events.
Don’t worry, there’s still room for the humble “I’m with stupid” tshirt….maybe it will just be on rotation with 1000′s of other popular slogans on your digital tshirt, so that you can quickly switch it on at just the right time….