There are some words that you don’t realise even exist, even though you probably say them every day. One of them is Wooshka.
Well, let me rephrase that. Wooshka was one of those words….before the Melbourne’s hottest new ongoing t-shirt competition named Wooshka rocked the online world.
So if you’re wondering what exactly an ongoing t-shirt comp is all about, to be brash, you must have had your head in the sand digging for worms for the last few years. Most t-shirt savvy punks know Threadless.com like the back of their hand - Wooshka is based on a similar model.
Designers (me, you…anyone who dares) can elect to become part of the Wooshka community, and immediately after joining the community you have the rite of passage to submit design ideas and help decide which designs will go to print and officially become part of the Wooshka range. Participants who submit the winning designs, will win cash and a Wooshka gift voucher.

Not only that, but as a Wooshkorian you will be voting on many other important decisions regarding the label’s direction. Essentially, you are a partial decision maker for the brand. Cool huh. This is Wooshka’s point of differentiation from the ever-increasing number of ongoing t-shirt design comps out there. And what’s more, if you help make a decisions (through ballots and feedback) you’ll get duly paid for it in Street Crew credits.

And for those concerned about going out on Saturday night and being seen in the same tee as the bloke beside you in the line for your local club, do not worry. There’s only 500 of each tee to be printed…ever…and they will dispersed throughout the world.
Wooshka’s a label which is virtually owned by it’s consumers. Anyone can submit designs, anyone can vote and influence company-related decisions.
If only the big companies of the world took note, our commercial world would start heading in the right direction…



















